“Having those 65,000-plus fans here every weekend for Raiders’ home games, it’s tremendous. The two brands will also partner in advertising and marketing projects, host Raiders events at Boyd properties and other fan activations, Boyd CEO Keith Smith said. The operators behind the Fremont, Aliante Hotel, Sam’s Town and other local properties said its founding partnership will give the company prominent signage and brand placement throughout the stadium, including placing Boyd and its Southern Nevada casinos’ brands on the the west side of the stadium’s upper deck.īoyd will be a presenting partner at one Raiders home game each year, and the weekly in-season radio show will be “presented by Boyd,” the organizations said. The deal was made public during a Friday news conference at The Orleans. (Bizuayehu Tesfaye Las Vegas Review-Journal) Gaming is preparing to make its mark on the Raiders and Allegiant Stadium through a partnership that makes its Vegas properties the “official and exclusive” local casino. Boyd Gaming is preparing to make its mark on the Las Vegas Raiders and Allegiant Stadium through a partnership that makes their Vegas properties the “official and exclusive” local casinos. Keith Smith, president and CEO of Boyd Gaming, speaks during the announcement of a groundbreaking partnership with the Raiders, on Friday, Feb.
